Embrace Your Face! (Glow Beyond 50)
A New Era of Beauty After 50: Industry Veteran Liz Martin Launches MYNE Beauty
A fresh voice has arrived in beauty—one that celebrates experience, confidence, and the power of women in their prime. MYNE Beauty, a new lifestyle-driven beauty brand, is redefining what beauty looks like after 50. Designed for real life and evolving skin, MYNE inspires women to embrace and celebrate their age—every day, every year.
Founded by beauty industry veteran Liz Martin, MYNE Beauty was born from a powerful personal realization after more than three decades developing products for some of the world’s leading beauty brands. “After decades creating beauty products meant to ‘fight aging,’ I had a wake-up call in my 50s,” says Martin. “Fight it? Why? We’ve earned every line, wrinkle, and dark spot. I wanted a brand that celebrates what we’ve accomplished—not one that battles the evidence.”
As women move through different stages of life, their relationship with beauty evolves. Liz says, “I want a brand that understands me, right now.” That insight sparked the idea behind MYNE Beauty: women don’t outgrow beauty—beauty needs to grow with us.
MYNE products are thoughtfully designed to meet the realities of life after 50. Chic, modern, and highly functional, the collection addresses the changing needs of age-experienced skin while also considering the everyday details that matter—like waning eyesight or shifts in dexterity.
Martin brings a rare combination of expertise to the brand. As a lifelong product developer, branding and innovation leader—and a woman living this stage herself—she didn’t just recognize the gap in the market.
She built MYNE to fill the gap.
With MYNE Beauty, aging isn’t something to resist. It’s something to celebrate—with confidence, style, and products designed for women who know exactly who they are.
About MYNE Beauty:
MYNE Beauty is a lifestyle beauty brand created for women 50+ who want beauty to evolve with them. Combining thoughtful product design, modern aesthetics, and a pro-aging philosophy, MYNE empowers women to embrace their age and celebrate the confidence that comes with it.
MYNE Promise:
• Formulas must be safe, rooted in science, natural/organic when applicable
• Formulas must be powerful without irritation, developed for “life-experienced” skin.
• Created and developed through the lens of the consumer by individuals who are the demographic. • Formulas must be aesthetically lovely.
• Packaging must be thoughtful.
